Apple Music has announced artist/producer Tems as the latest addition to its Up Next program, Apple Music's monthly artist initiative geared towards identifying, showcasing and elevating rising talent. The artist just announced her signing to Since ’93/RCA Records, following the release of her new single, ‘Crazy Tings.’
Tems is a dynamic songwriter and producer who is bringing a new energy to the Nigerian music scene. The Isale Eko native boasts a blend of R&B and Soul paired with African nuances to create her unique sound. Last year, Tems released her first EP, For Broken Ears, which was the top R&B album in 43 countries, receiving nods from artists like Brent Faiyaz, Chris Brown, Drake, and more. Tems also appears on Drake’s newest album, Certified Lover Boy, as well as Wizkid’s standout single, ‘Essence,’ which has held the #1 position on Shazam’s Top 200 Charts. Dubbed the “song of the summer” by critics/fans, the track went #1 at Urban Radio and #1 on Billboard’s R&B/Hip-Hop Airplay chart, with a new version recently released with Justin Bieber. Tems’ songs have been prominently featured on Apple Music playlists such as Afrobeats Hits, Africa Now, Top 100: Nigeria, she was deemed an Apple Music 'Africa Rising' artist, has curated exclusive guest playlists for Apple Music Africa Month and Holiday Sounds, and contributed to Apple Music’s Exclusive Original Playlist:Juneteenth 2021: Freedom Songs.
“I’m so so excited to be selected as the Apple Music Up Next artist,” says Tems. "I'm happy that I can share my story and the story of where I am from. Sending huge love to Apple Music for encouraging artists, and providing the visibility needed to impact societies on a global scale."
In her Up Next film out today, Tems shares details of her journey, growing up with a single mom in Lagos, Nigeria, being extremely introverted, and afraid to use her regular singing voice because it was too “textured.” She also talks about getting a job right out of university because she thought she had to provide and that’s what her family wanted. She tells Apple Music: “My decision to quit my job, that leap that I took, literally everything was just coming together. Just off ’Try Me’ alone I had a lot of shows. I couldn’t go out anymore, I couldn’t go to the supermarket anymore, I was like, 'ok something is happening.' ’Try Me’ came out of that strife, and I really wanted it to mean something, especially for Nigerians, people that live in this country, because things are hard."
Additional Up Next campaign moments include a Jimmy Kimmel Live! performance on September 29 and a sit down interview with Apple Music 1’s Nadeska, where she discusses her highlights from the last year, working with Wizkid on ‘Essence,’ as well as its remix with Justin Bieber, and the new music she has coming.
Up Next is Apple Music's monthly artist program geared towards identifying, showcasing and elevating rising star talent. Each month, Apple Music's editorial team selects an artist to promote, utilizing the full force of the platform to raise awareness of the artist to its growing global audience of music fans. The program includes an Apple Music short film shot entirely on iPhone introducing the artist, an interview with one of our Apple Music radio anchors, a late night TV performance on Jimmy Kimmel Live! and more. The vast Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks, Tate McRae, Zoe Wees, Morray, Fousheé and Amorphous.
In 2021, Apple Music's Up Next artist program has expanded into its fifth year and includes a curated companion Up Next playlist featuring a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre and country agnostic and represents a line-up of artists our global editors are passionate about and eager to expose to a larger audience. This past March, Apple Music expanded the Up Next program to feature localized campaigns that highlight artists across the U.S.,U.K., Canada, Australia/New Zealand, South Africa, India, France, Germany, Mexico, Russia, Japan and China. As the newest induction into Apple Music's Up Next roster, Tems joins some of today's most exciting and promising artists and will serve as the official Up Next playlist cover star to be spotlighted throughout the month.