Nigerian Afrobeats star Joeboy joined Dadaboy Ehiz on Apple Music 1 to talk about his latest track, the BNXN fka Buju and ODUMODUBLVCK collab, “Normally,” also discussed his upcoming album, ’Body & Soul,’ what he’s learned about the creative process, and how he’s embraced the art of collaboration.
Joeboy tells Apple Music how Love Plays A Role in his New Album, ‘Body & Soul’
It’s like the best of both worlds - there’s the love ideology there, [and] there’s the toxic love - because at the end of the day love is not just a bed of roses, there are battles and challenges that people in relationships have to go through.
There’s this social media idea that love is perfect and white as snow, but that’s not it. Love is war, basically, so I’ve come to understand that and the album doesn’t just touch on the positive aspects of love, it touches on the other aspects of love. Not just the good part.
Joeboy tells Apple Music about What He Has Learned Between Albums
As a mainstream artist, there’s a pressure that comes with trying to make the next hit record, and it brings a lot of undue and unnecessary pressure on yourself. I remember while I was working on the album I had a creative block, I was just thinking of too many factors and when you start putting in too many factors in regards to making music it slows down your creativity, which is what I’ve learned right now.
I was speaking to one of my producers, E Kelly - he’s been working with me since the beginning of my career - and [he was] like you know what, just make music without any forms of barriers or boundaries, just make music that comes out naturally. Don’t try to make it sound a certain type of way, make it like you’re enjoying yourself. At the end of the day, before the fame and the money, music was something I just loved doing, like I enjoyed doing, so I just really went back to that point.
Joeboy tells Apple Music How He Embraced Collaboration for the ‘Body & Soul’ Album
I’d say this point it was just necessary. With the first album I just really wanted people to connect to me directly - like ok, this is me, this is what I entail right now. The first album is the foundation of the music, so when people want to go back to the source, they know that this is the vibe and sound this person started from. I wanted it to be just me on that particular album so people can get the whole package of me at that point.
Moving forward with this album it was just a matter off time because I’ve grown to learn working with different artists I really love and respect, so it was time to work with people, and the songs were beautiful.