APPLE MUSIC CELEBRATES HERITAGE MONTH WITH INAUGURAL AMAQHAWE CAMPAIGN


Apple Music is paying tribute to South Africa’s musical legends and heroes this Heritage Month with the launch of its latest campaign, Amaqhawe — which means “hero.”


Celebrating the musical legacies of the South African musicians who used their voices for change, Apple Music’s Amaqhawe campaign will also feature exclusively curated guest playlists from South African icons Yvonne Chaka Chaka, TKZee, Dr Rebecca Malope, DJ Ready D, Oskido, Judith Sephuma, Thandiswa Mazwai, Mafikizolo, Khuli Chana, Laurika Rauch and The Soil.


The campaign will also include an Amaqhawe playlist, curated by Apple Music’s editorial team, featuring Mzansi’s biggest and greatest songs, across all decades and genres, including the likes of Brenda Fassie, Letta Mbulu and Johnny Clegg through to Miriam Makeba, Ladysmith Black Mambazo and Mandoza.


To coincide with Heritage Month, Apple Music has commissioned a series of exclusive Home Sessions from some of South Africa’s most loved artists including: Mango Groove, Simphiwe Dana, Mi Casa & Springbok Nude Girls. Each Home Session release features the artists reimagining their signature songs as well as recording a cover version reinterpreting their favourite South African song of all time.

“This Apple Music Amaqhawe playlist celebrates some of the many classic, old school, voices and rhythms of South Africa with a dash of the contemporary. It is a nod to our unmistakable harmonies and that unshakable groove.” - Thandiswa Mazwai


“Our Apple Music Amaqhawe playlist is a mix of songs that inspired us to make music combined with a list of songs of a generation that we as TKZee inspired. It feels good to have taken and to have had the privilege to give back tremendously.” - TKZee


“I created a playlist for Apple Music’s Amaqhawe campaign with a selection of music that captures the sonic and rhythmic tapestry of our great country. Some of the music influenced me as a child growing up while others completely transformed and revolutionised my creativity, career and personality. I would like the listener to approach with an open mind and experience our diverse heritage, language and dialects that continue to evolve and impact music lovers across generations. South Africa is on a huge growth trajectory not only moving the masses locally but globally too. We celebrate , protest, cry, smile, spark interest and uplift souls with everything from Hip Hop, Jazz, Amapiano, Kwaito through to our Pop and traditional sounds. I am a student and contributor to this great rhythmic universe known to humanity as music.” - DJ Ready D


"This Apple Music Amaqhawe playlist could easily be regarded as a sonic backdrop to my own musical journey over the years.” - Oskido


“I chose this Apple Music Amaqhawe playlist because these are songs that I would listen to on a daily basis and as we are celebrating Heritage Month they are very appropriate. I love different genres. So this is my playlist.” - Judith Sephuma

“We chose these songs for Apple Music’s Amaqhawe playlist, to celebrate who we are as South Africans. We are bright and vibey at heart, we are warm and welcoming, and we're always ready for a good time. These songs are unique, they tell our story, our diverse cultures and our background. Some of the music we grew up listening to with our parents, some we listened to with our friends, and now we are making the world listen to us. We are so grateful for our sound, proudly made in eMzansi.” - Mafikizolo


"Quality music is timeless and travels from generation to generation. That's what makes the songs and artists in my Apple Music Amaqhawe playlist the greatest of all time - they are songs my mother used to love, I grew up enjoying and now even my kids know and love them. Till today, you can hear new songs that are greatly influenced by the old school sounds of Brenda Fassie, Stimela and Ali Kat." - Dr Rebecca Malope


“These are songs I vibe to while showering or driving. This Apple Music Amaqhawe playlist is inspired by the new generation of authentically South African musicians and creatives that inspire my creativity and music style.” - Khuli Chana


“This Apple Music Amaqhawe playlist is a continuation to honour the icons that came before us and to be continuously inspired by their magical creations breathes life into our music and gives it the same golden touch that informs the degree of its timelessness” - The Soil


Discover Apple Music’s Amaqhawe campaign here:

Amaqhawe Collection: https://apple.co/Amaqhawe

Amaqhawe: Mzansi’s Greatest Hits: https://apple.co/MzansiGreatestHits


Dr. Rebecca Malope: https://apple.co/DrRebeccaMalope

Thandiswa: https://apple.co/Thandiswa

The Soil: https://apple.co/TheSoil

Khuli Chana: https://apple.co/KhuliChana

Judith Sephuma: https://apple.co/JudithSephuma

DJ Ready D: https://apple.co/DJReadyD

Mafikizolo: https://apple.co/Mafikizolo

OSKIDO: https://apple.co/OSKIDO

Laurika Rauch: https://apple.co/LaurikaRauch

Yvonne Chaka Chaka: https://apple.co/YvonneChakaChaka

TKZee: https://apple.co/TKZee

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