All Gold is making good on its promise to engage with young South Africans by taking its much-anticipated school tour across Gauteng. The brand kicked off their first school tour at Musi High School in Pimville, Soweto on Friday, 28 February and reached 1600 eager learners with an unforgettable experience celebrating creativity an self-expression while giving back to the youth.
The school tour follows the success of the All Gold Dance Challenge, launched in December 2024 at an exclusive event themed “A Century of Flavour and Fun” with campaign ambassadors Somizi Mhlongo, Robot Boii and Bontle Modiselle Moloi. This interactive TikTok challenge was inspired by the nostalgic South African Tamati So So So game, a beloved childhood pastime for many. Encouraging South Africans to showcase their best dance moves, the challenge became a highlight of the festive season, uniting families and friends through movement and joy with just under ten million views on TikTok.
"At All Gold, we believe in celebrating our rich South African heritage while inspiring the next generation. The All Gold Dance Challenge School Tour provides a platform for young learners to express themselves creatively and see that their dreams are within reach. Through the guidance of our incredible ambassadors, we hope to ignite a passion for dance and movement, empowering learners to pursue their artistic aspirations," said Angele Musoni, All Gold Marketing Director.
The tour will extend beyond Soweto, visiting schools in Tembisa, Mogale City, Mamelodi, Sebokeng, and Orlando, reaffirming All Gold’s commitment to uplifting local communities. Building on the excitement, the campaign ambassadors will engage with the learners by mentoring and inspiring aspiring young choreographers. By sharing their personal journeys and offering expert guidance, they will help learners navigate a career in dance choreography.
With a legacy spanning over a century, All Gold remains a cherished household brand, recognized for its rich history and dedication to quality. Since its inception in 1908, the brand has proven its resilience, earning the title of South Africa’s No. 1 Iconic Food Brand in 2004.
The All Gold School Tour is set to leave a lasting impact on Gauteng’s youth, uplifting young minds through the power of music and dance. Stay tuned for more updates as the tour unfolds.
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