Apple Music's Africa Now Radio's first show of 2021 features Nigerian singer, songwriter and producer Runtown as he joined host Cuppy via FaceTime on Apple Music 1 to talk about his latest single "If E Happen for Lagos" which is according to Runtown is "a Nigerian story, with emphasis on the ills of the society, politics and a way of life that is not suitable for the common man." Runtown tells Cuppy about why "Mad Over You" was a gift and a curse, potentially launching a new fashion line this year, why he wants to make timeless music and his new album coming in February.
Runtown on why his music is becoming more conscious
"If you notice for my newer releases, if you really pay attention to this, I had to go deeper in the message. I had to be more conscious in the music. Not just conscious in a borrowing way, conscious in a way you're turning up the act, you're remembering, all right, you got signed."
Runtown on why "Mad Over You" was a gift and a curse
“ 'Mad Over You,' it's really that song as a gift and a curse at the same time. It's that song that just changed everything, not just for me, but for the whole industry. So you now have to not necessarily live up to that, but a lot of people expect you to have another 'Mad Over You.' You know me very well. I love being diverse with the sound, but 'Mad Over You' taught me a lesson.”
"Most of the songs I dropped then didn't make it to any album. So it taught me that I needed to focus on a body of work. So that's why I kind of paused then I dropped 'Tradition,' the body of work. So this body of works that are very, very, very key in your career is a story."
Tune in and listen to the full episode this Sunday, January 10th at 2p Lagos/London / 3p Johannesburg/Paris / 6a LA / 9a NYC on Apple Music 1 at apple.co/_AfricaNow